Mahmoud Nouri Shams Abad

Samen Insurance Credit Training Director and Member of Management Board of Iran

In the past, and according to the ancients, perhaps the word for the name "luck", which was "discoverable", was considered to be a success factor, today, according to the complexity, the risk, the existence of widely known competitors, limited resources of value, and ... Objectives should be divided into smaller components that are newly constructed according to the wider principles of "success". In the current era, and due to the speed of production of science, all occupations and professions are small to large and simple. The complex must be constantly taught, used, forgotten and re-taught. It means that the boundary can no longer be You learn to learn and if you want to create a boundary as the owner of a business, you can easily "self-destruct" it.

In the past years, those who have had a keen sense of thought have always been convinced of the use of knowledge as an advantage and a wiing leaf, and experience has shown that this factor has been surpassed, especially in underdeveloped and underdeveloped countries, due to the lack of epidemic. But today, as customers, through the use of the Internet in the shortest time and everywhere, can become aware of their basic needs and the standards required, you, as a successful organization, have been forced to change their model and, by covering their own, and not the past, with Do not hide it Eaton, give the customer information to make him choose from a variety of competitors. So, it's easy to say that most of your customers are aware, but if you can not keep your employees aware or you can not keep your knowledgeable employees alive, what risks do you have? Nowadays, some businesses have focused their attention on the customer so that they forget that informed employees are part of the customer's need and completing the competition cycle. At first, these organizations are very attracted to their desirable people, and due to Success at the begiing of the journey is that they continue to do so But in the middle of the way, those organizations that have not gone through much of the first days of the job, will stay in the middle of the day, and as they search within themselves, they will end up at a loss for employees. The biggest reason is the fact that employees are lagging behind their knowledge and their inability to learn that knowledge. And here the work of managers is difficult because it comes to the fact that the dynamics will lead to stagnation, which would be a silencing of knowledge and a false sense of knowledge, because employees are gradually gone And with the experience of the pastry, they will realize that they will not need to know. This will make the number of customers aware of the number of employees you know and the long-term outflow of your customers. Now, in order to re-create the spirit of the early years of employee service (desire to know), we need to draw a few hands-on training practices and teaching methods. Which, of course, can add costs at this time, but we know that this revival will be the cause of business prosperity and vitality. For this reason, some of the methods of knowledge revival are expressed as follows:

1. The need for a new measurement and repetition of it every few years (due to the widespread and multiplicative changes in the description of organizational jobs), this makes the concept of life alive. If you did not do this in your organization over the past 5 years, that is, experience has removed you from the knowledge and got away from what you need to know.

2- Revision and modification of educational content is one of the first tasks of the education departments, it would be better to have an application for editing at least once a year.

3- Changing the way of holding some training courses from face to face, using virtual education and using knowledge apps and games ...

4. Coect the output of the educational system to the input of other organizational systems, such as upgrade and appointment.

5. If you are the curriculum provider yourself, be sure to be careful about the proper building.

6. Communicating directly with the audience of the courses along with common forms and assessments can bring you closer to the needs of the staff.

7. The use of experienced lecturers in training courses that have the knowledge and ability to transfer it is also a prerequisite for success and increasing the attractiveness of the course. If you can familiarize them with your organization's conditions, they will have a multi-dimensional impact on the transfer of applied knowledge. Had

8. Be Iovative. Sometimes you make yourself standard. This can be your wiing sheet for educational surprise. Do not always look for courses that other similar organizations have been organizing, try to design and maintain at least one specific period of an organization that meets the needs of your organization's staff during a year.

9. Sometimes, instead of holding a repetitive training course, set up a nationwide competition. This will increase the attractiveness of the competition.

10 - Keep your business informed, regardless of the organization's official processes, and use this way to post information in the organization's publication. Let everyone know what period, for whom, where and with what content you are holding and who has been promoted.

11. The presence of the highest authority of an organization in some training courses (subject to conditions) can be considered as a very important motivating factor in accepting that course. Use this two-way gravity.

12. Educational gifts are one of the integral parts of an educational system that should be considered along with supportive laws. The form and maer of presenting these gifts can always be the representation of staff circles that remain in memory. So try to be good memories for others.

In the end, it is reminded that what ultimately leads to a good knowledge revival in the organization is the heart's desire and the attendance of senior executives of organizations. If you still do not have this companion, it looks like you can restore the thinking and culture of your organization's directors before anything.